Business Strategy is a long-term plan of actions a company takes to achieve its goals and compete in its market. It is the company's direction and plan for making decisions on allocating its resources to pursue its goals. It includes decisions on target markets, products or services, marketing and sales, and the desired profit margin. It is the framework that guides the company's actions and decisions and helps it to stay focused and aligned with its goals. Effective business strategy requires careful analysis of the company's internal strengths and weaknesses, as well as its external opportunities and threats. Business strategies can be different for different companies, depending on the industry, market, competition, and company goals.