Business Insights refer to the understanding and knowledge gained about a company's supply chain, operations, customers, employees, market, and competitors, through the analysis of data and other relevant information. These insights inform decision-making and drive strategy development and implementation. Business insights can be obtained through various methods such as market research, data analysis, industry trends, customer and employee feedback. They provide a deeper understanding of business dynamics and can help companies identify new opportunities, improve operations, and stay ahead of competitors. Business insights are a key component of data-driven decision-making and help organizations make informed and effective choices.